Host read outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, and attribution in the video description.
21M+ monthly audience20:05 avg watch time72% earn $100k+
Reach 21 million curious professionals this quarter
Get your brand woven into long-form interviews with world-renowned thinkers across YouTube, newsletters, and podcasts. One package, one conversation, and your brand is part of the show - not interrupting it.
Custom packages built around your goals in days, not months.
Capabilities
Your brand, integrated everywhere the audience lives
Pick one channel or bundle them all. Every package is customizable around your strategic goals.
YouTube presenting sponsorship
Host read outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, and attribution in the video description.
Newsletter network integration
Sponsorship placements across five newsletters: Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang.
Podcast ad reads
Native ad reads delivered to an audience that already trusts the voice behind the microphone.
Evergreen video library pre-roll
Your brand runs across thousands of existing videos. Impressions continue compounding for years after each episode publishes.
SME editorial interviews
Annual presenting sponsors get up to 2 expert interviews per year, placing your people in the same chair as Malcolm Gladwell and Neil deGrasse Tyson.
Cross-channel bundles
Combine YouTube, newsletter, and podcast into one package with category exclusivity for the duration of your term.
How it works
From first call to live integration in three steps
A simple route from setup to steady output.
Choose your channels
Tell us your goals. We map you to the right mix of YouTube, newsletter, podcast, or a full cross-channel bundle.
Customize the package
Everything is built around your strategy. Add SME interviews, branded content from Big Think Studio, or event activations as needed.
Go live with editorial integration
Your brand appears as part of the show. No skippable pre-roll, no forgettable banners - just credible association with serious ideas.
21M+Monthly readers and viewers
20:05Average view duration (4x YouTube norm)
72%Audience with household income over $100k
63M+Network impressions per quarter
Side by side
Editorial integration vs. standard ad buys
Big Think sponsorshipStandard ad buy
Brand is part of the content, not interrupting it+×
20:05 average view duration (4x YouTube norm)+×
62.7% return viewers by choice+×
Impressions compound for years via evergreen library+×
72% of audience earns over $100k+×
Category exclusivity during your term+×
Your experts appear alongside world-renowned thinkers+×
Good to know
Everything you need to know
What sponsorship options are available?+
Three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. Take them individually or combine into a cross-channel partnership built around your goals.
What does presenting sponsor actually mean?+
On YouTube, your brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a presented-by integration, not a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration - your brand is part of the show. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around your strategic goals, whether that is YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing your experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Move forward
Put your brand where curious professionals are already paying attention
Book a 30-minute call and we will map a sponsorship package to your goals.
Book a call